Change management is about managing the change itself, while digital transformation is about using technology to create value for your company. Change management is often used for incremental changes, while digital transformation is often associated with radical changes. As you can see in this example, the adoption of new technologies can, and does, involve, change management. Precisely because digital business transformation involves making major changes in various aspects of the company, conventional change management is not adequate to promote major changes in very complex organizations.
These traditional methods of managing change can be effective for certain types of organizational change. Change managers must be able to think outside the box, because that's what new technology requires. As the leader of the Italian team, Isabella supports customers around the world with digital transformations and other complex initiatives, applying 20 years of success in change management. By leveraging effective principles of change management, you support people in the process of change and allow them to adopt and use technologies and other changes in their daily work.
All of a company's processes and systems are interconnected. If you make a change to one of the parts, at least one other part will be affected in some way. As defined by TechTarget, change management is a systematic approach to addressing the transition or transformation of an organization's objectives, processes, or technologies. Digital adoption and change management, which focus on maximizing the value of those changes, are crucial to the success of any digital transformation effort.
The digital adoption manager, for example, is a new job whose job is to facilitate, direct and manage the IT part of the digital adoption process. When starting a digital transformation, it's best to incorporate change management during the planning stages. The idea of change management is to anticipate problems, mitigate errors, deal with resistance, measure impact and coordinate adoption so that the transition is smooth for all users and, at the same time, effective, so that the functionalities are properly implemented, avoiding the negative impact on the daily routine and financial losses. According to McKinsey & Company, 70% of change management efforts fail due to employee resistance and lack of management support.
The work of the change manager is broad and encompasses change at the individual, organizational, and everything else levels.